Our mission is to empower and uplift all women to look and feel confident in the skin they’re in. We believe that every woman is beautiful and aim to make it our goal to help women feel as beautiful as they possibly can.

Edit the Label is committed to providing our customers with style that is classic yet trendy. We aim to stay ahead of the fashion trends and give ladies the best of the best in both style and quality. Edit The Label was created with the everyday fashion lover, woman on the go in mind.

Edit the Label was founded by Jasmine Wilkes, a Chicago native whose passion for style runs deep. Jasmine is a former fashion blogger turned entrepreneur who understands the importance of how looking good and feeling good are synonymous. Starting with a background in education only helped her to work harder for her dream of becoming one of the biggest names in fashion and becoming an inspiration to women and men everywhere.

While Edit the Label is still a rather new brand, we can’t wait to hustle and grind our way to the top...with style, dedication and grace!